The
number of organizations that have started using social media screening as a way of
researching more about their potential hires before contacting them and booking
them for interviews has increased significantly. HR departments in most
organizations are busy trying to get a generic idea about the persona of their
potential candidates by reading their social media profiles in platforms such
as Facebook, Twitter, LinkedIn, and Instagram among others. It's true that most
of these tech-savvy organizations have realized positive results by leveraging
social media platforms for purposes of screening potential hires. Here are some
of the pros of utilizing social media in determining whether a particular
candidate can be appropriate for your organization or not:
Assess
the writing and communicating skills
Every
company requires employees who can communicate effectively with his or her
colleagues, and most importantly, with its customers. When hiring, it's not
easy to tell whether the candidate wrote his or her cover letter and resume.
Some people hire professional resume writers to prepare these sensitive
documents. Hence, by perusing through the profile of your potential candidates
on social media platforms, you can detect whether the candidate has the right
writing and communication skills when articulating his ideas on social media or
not.
Get
insights on the candidate's informal life
A candidate will strive to put the best foot in every facet
during the interview, and thus it won't be easy to know more about the
candidate's informal life, especially the dark side. Hence, social media
screening will help you in finding that information and getting to know how
your potential candidate behaves in a typical day. You'll learn how the
individual behaves in real life situations by reading through the comments he
or she makes when mingling with people from all walks of life on the social
media networks.
Clear
background check
It's
a cheaper method of enabling employers to conduct background checks and
probably make on the spot decisions concerning potential hires. Furthermore,
the background check can be conducted from anywhere regardless of the time. For
instance, LinkedIn will help you understand the professional makeup of a
candidate, Facebook will provide you with an insight on the candidate's daily
life, while Twitter will show you how opinionative the potential candidate is.
Read
recommendations
There
are certain social media networks like LinkedIn that will provide you with very
insightful information on the recommendations that the candidate has from
previous employers. You'll even learn how the candidate managed to survive
through the challenges they faced in their previous projects or job positions.
Relevant
for social media professionals
With the rapid growth being experienced in the usage of social
media networks, organizations are increasing hiring social media specialists to
monitor and boost their online interactions with existing and potential
customers. For candidates who are looking for jobs in this particular domain,
it's important for the employer to screen their digital footprint, especially
their keenness in handling themselves on social media platforms. Social media
network screening services from Fama's artificial intelligence are simple,
faster, and convenient ways of combing through a candidate's online presence and
getting more information about your potential employees.
What do you think about using social media screening to research potential hires?